#027 - Jan de Boer

Jan de Boer is the former CEO of Barendsen, a flower export company based in Aalsmeer, Netherlands. During his tenure, Barendsen focused on offering a wide and deep assortment of flowers, catering to markets in Europe and the Middle East. The company sourced its products through direct imports, clock purchases, and direct dealings with growers.

Many cite Jan de Boer as a significant inspiration, particularly for his deep passion for flowers and dedication to supporting smaller growers of niche products. His commitment to the floriculture industry and ability to recognize the value of specialized flower varieties have left a lasting impact on those who have worked with him.

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